SmartAss Ass Saver in motion

See the SmartAss, an innovative lightweight emergency fender by Ass Savers, in motion on a morning commute. 

Ass Saver in motion from Ass Savers on Vimeo.


Stuffitts for Shoes – Instructional Video

Stuffitts are form-fitted, reusable cedar inserts that combat moisture and kill odour in footwear caused by perspiration and outdoor elements such as rain. 

See how they work in this video

SmartAss and BrookShield Ass Savers – Instructional videos

Ass Savers are an emergency mudguard that’s there when you need it and gone when you don’t.

It comes in two models – the SmartAss for standard rail saddles and the BrookShield for Brooks saddles and other similar ‘old style’ saddles. 

Check us out at the Finders Keepers Market


The Finders Keepers Market are back in Melbourne on Friday 5 April and Saturday 6 April in the beautiful Royal Exhibition Building, Carlton.

We’ll be there with our stylish bike gear along with lots of other awesome designers from Melbourne and around Australia. Make a day of it – enjoy live music and delicious food and drink while browsing the stalls. Gold coin donation on entry.

The Finders Keepers Market
Friday 5 April 6pm – 10pm
Saturday 6 April 10am – 5pm
Royal Exhibition Building 9 Nicholson Street, Carlton

Practical and eye-catching coat for cycling

We really like the mustard coloured jacket worn by this chic cyclist. The cosy colour keeps the wind out and the trenchcoat style provides easy movement for the up-down pedalling motion. Team it with a slouchy bag, casual top knot, opaque tights and flats and you’re ready for work, school or the bar.

via Fixed Gear Girl Taiwan

Autumn romance

BW 0042-767781

 Autumn is the perfect time to go on romantic bike ride, especially if you share a single bike and snuggle up close.

via –

Happy Easter!

We’re taking an Easter break and hope you enjoy your cycling break too!

via Vienna Cycle Chic

Cycling with a mini cape

We think that capes are the perfect cover-up for bike rides. They’re practical, stylish and can keep you warm and dry when you need. A trans-seasonal garment that every cycle chic cyclist should own! Check out our range here and be inspired by this lovely photo. 

Corrugated Cardboard Helmet

A helmet made out of cardboard, I know it sounds crazy, but supposedly it works. The designer behind this wonderful invention is Designer Anirudha Surabhi has invented a helmet made out of cardboard called the Kranium.

The Kranium is not only lighter but also stronger than traditional expanded polystyrene (EPS) models.

Using a material called Dual Density Honey Comb Board or D2, the liner of the helmet has been proven to absorb up three times the amount of impact of EPS helmets. Amazing!


Denim, Vuitton, Paris

Love this transeasonal cycle chic outfit snapped by the Seine – a 3/4 length sleeve dress in an unexpectedly rugged fabric, elegant and practical leather gloves and a neat cross-body pouch by Louis Vuitton. Tres tres chic!

via Show Me A Bike

Giveaway! Money-Saving Bicycle Maintenance Class by Laneway Learning


Laneway Learning is a great project in Melbourne with the aim of providing cheap, informal one-night evening classes on all sorts of fun topics, from knitting to making chutney to Broadway musicals. 

We are excited that one of their upcoming classes is ‘Money-Saving Bicycle Maintenance’ where you can learn some basic bike repairs and maintenance skills that will help you out in times of need and save you money. The workshop will start with fixing a puncture and moving on to brake and gear adjustments. Time permitting you will also learn to identify when something can be fixed or needs replacing. The class is limited to 20 people and is taught by a qualified bike mechanic.

Giveaway! Thanks to Laneway Learning we have 5 x spots for their next Money-Saving Bicycle Maintenance Class on Wednesday 6 March to give away to 5 of our fans and customers. These are literally tickets that money can’t buy as the class is sold out.

To win, all you have to do is leave a comment below telling us why you need to learn some bike maintenance skills. Five winners will be drawn randomly and notified on Monday 4 March by email. Good luck!

Money-Saving Bicycle Maintenance by Laneway Learning

Wednesday 6 March 8:15 – 9:30pm

 The People’s Market

64-68 Stanley St Collingwood

Bring your bike and don’t wear your best clothes!



Sweet and innocent

Sweet and innocent cycle chic via  Show Me a Bike

Last days of summer

It’s the days of summer and so we’re making the most of what may be our opportunity for a picnic before cooler autumn weather starts.

How are you celebrating the last days of summer?


Designer cycling style in Tokyo


You can wear designer clothes and go shopping for designer gear while looking effortlessly chic on a bike. Love this photo from Tokyo by by Jack Jurczy?skiego


Wooden Bike Fenders

REdesign Studio’s RE-cycle wooden bike fenders are practical as well as beautiful. 

The fenders are crafted in Seattle by alums of the University of Washington’s architecture department using reclaimed wood. REdesign say “why buy plastic when you can get the natural beauty of wood as well as a sustainable product with a simple aesthetic”. 

The fenders are available at Etsy

Bicycle Wedding Shower

How sweet is this bike-themed bridal shower?

Happy Valentines Day!

Bicycle wedding

via Celebrations at home

Love in Soho

Engagement photo session with the couple taking to their bikes in Soho, New York. By KT Merry Photography 

Get me to the church on time!

In the lead-up to Valentines Day, a sunny and happy photoshoot of a wedding involving a bright yellow tandem bike and other cute bike-themed decorations. 


Photos by and more images at Style Me Pretty


Happy and stripey

Valentines Day countdown: Love these pictures of this happy couple in their engagement photo shoot, especially the girl’s candy-striped dress with the bright yellow bike. Photos by Amber Shaw Photography . 




via The Bride and Groom

Learning to ride

Valentines Day countdown: Did you teach your loved one to ride?

via Fixed Gear Girl Taiwan