Notabag is a smart combination of a bag and a backpack from Frankfurt, Germany. With a single pull on the straps, it transforms itself from a sleek eco-friendly reusable bag to an easy-to-carry backpack.
The Notabag idea was born during Adnan Alicusic's trip to the local farmers market. It was one of those situations that we can all identify with - the grocery bag filled up very quickly and he still had to ride his bike home.
Things got pretty tricky once he found himself in the middle of busy city traffic, trying to manoeuvre a bike with a heavy shopping bag on the handlebar, bumping against the front wheel. At that moment, he started visualising how a simple bag could be transformed into a backpack.
Cyclestyle is the exclusive retailer of the Notabag in Australia.