Archive for the ‘Cities and countries’ Category

Meet Anna Martino from Wet & Wendy

Anna Martino is the brains behind the stylish weatherwear label Wet & Wendy. We are very proud that Wet & Wendy hails (pun intended) from Melbourne and the products are perfect for wet weather fun, whether on or off the bike.

We chat with Anna in her Collingwood studio as she gets ready to launch her Spring/Summer 2011 range which is in store now.

Anna, tell me a bit more about your background and how you came to start your weatherwear fashion line Wet & Wendy?

I’ve been working as a designer for over ten years, back and forth between London and Melbourne. It’s wonderful to have worked for so many brands and it really gave me a clear direction for my business.

Living in London meant that the weather became a big part of my life and after moving back to Melbourne and feeling a change was happening with even more unpredictable weather than ever before, starting my own weatherwear label just felt like the right thing to do.

I also wanted to do something which brought a smile to peoples faces and that’s how Wet & Wendy came about!

Where do you turn for design inspiration?

My inspiration comes from days gone by. Traditional weather products and the feeling of nostalgia. I love the way remembering a time in the past gives you that warm feeling.

Wet & Wendy is inspired by old films and advertising, photographs, stories and the fact that in the days of old you (or my grandmother!) purchased things out of necessity.

Mixing a traditional raincoat silhouette with a modern fabric in a fresh colour captures the perfect mix of old and new and a stylish take on necessity dressing.

What has been the most challenging thing you’ve faced in starting up your own business? What advice would you give to a small business owner?

Going out on my own is the most challenging thing I have ever done by far.

It is important to be ambitious and realistic at the same time. The right thing for me was to start small and to grow the brand slowly and in the right direction.

There are a lot of challenges but one of the biggest has probably been getting the product right, and getting it here. For people not familiar, the processes that happen behind the scenes to get products to store is overwhelming and being organised and working with the right people is key. Planning is the most important element, even in a creative environment, a clear plan and knowing what/ when/ who/why/ how is the only way.

What are your next plans for Wet & Wendy?

So many exciting things going on! We have designed a bike cart, like an old fashioned ice cream bike with Peter from PS Bikes. Its going to be riding around the Harvest Festival selling Wet & Wendy. We also have a new Pop-Up shoppe opening next month, especially for our Summer ‘Love The Sun’ collection and the Mens collection ‘Westerly by W&W’ is about to launch with Summer too. I am so excited to be working on next Winter, designing weatherwear is the most fun design work I’ve ever done! It’s hard work but someone’s got to do it!

Go MAD! at Melbourne Art & Design Market

The MAD! Melbourne Art & Design Fair is the launch event for a series of markets popping up in different locations around Melbourne this summer.

A new market will pop up each weekend in a different location around inner Melbourne, with stallholders hand picked to offer the best home-grown, handmade and home-baked products on offer.

We’re excited that a selection of our bike goodies are going to be at the Pop Up Shop retail marquee at MAD! Melbourne Art & Design Fair on Saturday 5 November, 11am-4pm, 118 High Street Prahran.

For more information about Pop Up Markets check out

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Shorts and strappy sandals

A classic combination toughened up by the leather (or are they vinyl?) shorts and the gladiator style heeled sandals.

via Stockholm Streetstyle

Gin o’clock

It’s the end of the week and the beginning of a 4 day long weekend for us here at CycleStyle thanks to the Melbourne Cup holiday on Tuesday.

We’ll be back dispatching your orders on Wednesday 2 November. In the meantime, G&T anyone?

via Citizen Couture

Joining the dots

We love how the bike’s colours and pattern have been echoed by this cyclist’s outfit – a sweet polkadot dress with Peter Pan collar and pink rimmed sunglasses.

via Stockholm Streetstyle

Updating vintage florals

Here’s a lesson on how to make vintage look fresh and new. This mini-dress has been updated with a pair of fresh white shorts and red wedges – and now it’s perfect for a bike ride on a classic Schwinn.

via Stockholm Streetstyle

Double Denim

Double denim should be a bad look, but this stylish cyclist rocks her outfit with her matching pale blue bike. And notice the laugh-out-loud burger bike bell!

via Citizen Couture

Rag & Bone Cycle Chic

NancyRosenbloom is an Account Executive at cult New York denim brand Rag & Bone and here she is wearing head to toe Rag & Bone with her beautiful blue bike.

via Citizen Couture


Behind the scenes at Carradice

Carradice have been one of our stockists since we first opened shop – we just love the fact that their durable and stylish bags are still handmade in Lancashire, Nelson.

Here’s a great article with a behind-the-scenes look at the Carradice factory, including the picture of Sue above – the maker of our Cotton Duck Bike Bureaus!

Audrey Hepburn rides to work

Happy Ride to Work Day!

We hope your ride was as glamorous as Audrey Hepburn riding to work around Paramount Studios with her cute pooch Mr Famous.

via Rides A Bike

Ride to Work tomorrow and win spot prizes!

We’re gearing up for Ride to Work Day tomorrow – are you excited too?

This year we’re riding to the City of Yarra Ride to Work Day community breakfast at Edinburgh Gardens, North Fitzroy. We’re sponsoring some fun spot prizes for stylish cyclists – skirt garters for the ladies who are cycling in their skirted finery and fun bells for those with bell-less bikes.

You may even spot Cr Alison Clarke, the Mayor of the City of Yarra, in a bespoke Pageant Queen Reflective Sash. Cr Clarke is a mad keen cyclist and rides an electric Gazelle bike to her meetings as it’s faster and more convenient than driving from place to place. What a great Ride to Work Day ambassador!

See you tomorrow!

Boris Johnson rides to work

So it’s not the most flattering photo of the Mayor of London. But what we wanted to show was that even a powerful politican who’s often in the public eye thinks it’s a good idea to ride a bike to work (or anywhere). He also gave his name to the popular Barclays Cycle Hire scheme in London – better known as the Boris Bikes.

The Shanghaiese ride to work

Aren’t you glad that your ride to work is a lot less cumbersome? Here are some of these amazing pictures of Shanghai’s workers using their bikes to carry large loads.

These images are from Alain Delorme’s new collection of photographs called Totems.

Sydney Rides Festival Street Fair – Saturday 8 October

The Sydney Rides Festival launches with a bang this Saturday with the Street Fair of Cycling Goodness!

Join the party from 10-4pm at Taylor Square, Darlinghurst (on the Bourke Street cycleway cnr of Bourke Street and Oxford Street Darlinghurst).

There will be food, coffee, music, games and workshops. There’s also free bike mechanics and free valet bike parking thanks to the City of Sydney. Some of our goodies will be available for sale at the market stall run by Bicycle Film Festival Sydney, so make sure you drop in to this fabulous event.


The Danish Government rides to work

Trust the Danes to arrive in style on bikes to meet the Queen.

Denmark’s first ever female prime minister Helle Thorning-Schmidt and ministers from the Liberal party  decided to arrive at the Queen’s residence on Velorbis Victoria Classic ladies and Velorbis Churchill Classic gents bicycles.

You can watch the video here (it’s in Danish).

The Velorbis bicycles are part of a large Velorbis bicycle fleet available for politicians to use for getting to and from meetings at various locations in central Copenhagen. The new government has announced that it will integrate green policies as a main element of their administration in order to make Copenhagen even more bicycle friendly. We can’t wait to see what they come up with!


Bike parking with a touch of a button

This week we’re doing a series of post about cycling to work, to help get you in the mood for Ride to Work Day next Wednesday 12 October.

To start us off, check out the video showing how commuters to Kansai station in Japan park their bikes in the morning rush hour with a push of a button.

We’re so jealous! Five seconds to park your bike safely rather than searching for a free lamp-post. Plus we love the stair-side conveyer belt for bikes.

Spring into Blackbird Market

After a winter hiatus, we’re back at Blackbird Market next Saturday 8 October. It’s a lovely local market held monthly in The Workers Club and features up and coming contemporary fashion and jewellery design, vintage clothing, live music, DJs and delicious food and drink – all on a beautiful afternoon.

Come on down between 11am-4pm and check out our bike goodies – from bells to skirt garters and just in time for Ride to Work Day the Wednesday after on 12 October.

Blackbird Market

Saturday 8 October 11am-4pm

The Workers Club

Cnr Brunswick and Gertrude Streets, Fitzroy (map)

Kate Spade and Adeline Adeline

We love this pretty video showcasing the bike collaboration between Kate Space and New York vintage bike shop Adeline Adeline. Perfect spring cycling inspiration!

A dapper Melbourne gent

Fashion blog Business Chic has captured one stylish gentleman outside the front of Melbourne Town Hall with his bike.

Where to ride, play and eat with your tot in Melbourne

Baby brand Baby Bunting asked me to write a guest post for their Facebook page as part of a series called “The Nappy Diaries”.

The guest posts are all written by young parents to share their experiences with the Baby Bunting Facebook community. Previous topics have included eating out with kids and express beauty tips for busy mothers.

My contribution is a perfect amalgamation of my interests – Melbourne, babies, cycling, fun things to do around town and places to eat out. Entitled ‘Where to ride, play and eat with your tot‘ I decided to do a slightly different take on the ‘places to go and things to do with kids’ angle as I’ve picked out places based on whether they are accessible by bike.

Have a read of our guest post here. The post doesn’t include any of the links so for ease of reference here are all the places linked for you:

What are your tips on where to ride, play and eat with your tot?