notabag

Notabag is a smart combination of a bag and a backpack. With a single pull on the straps, it transforms itself from a sleek eco-friendly reusable bag to an easy-to-carry backpack. Its versatility allows you to carry it in your hands as well as comfortably on your shoulders. We’re so excited to be the first Australian retailer of the Notabag!

notabag

The Notabag idea was born during Adnan Alicusic’s trip to the local farmers market. It was one of those situations that we can all identify with – the grocery bag filled up very quickly and he still had to ride his bike home.

Things got pretty tricky once he found himself in the middle of busy city traffic, trying to manoeuvre a bike with a heavy shopping bag on the handlebar, bumping against the front wheel. At that moment, he started visualising how a simple bag could be transformed into a backpack.

After spending months of prototyping and testing, Adnan and his friend and fashion designer Ilaria Gregianin, introduced a smart way to combine a bag and a backpack as a Kickstarter project. The Notabag even folds up into a small pocket for those times when you need a bag unexpectedly!

notabag

It is made in Europe from cotton and rip-stop nylon. The fabric provides the product with sturdiness and soft touch of cotton fabric, yet it is still lightweight and water-resistant like the rip-stop nylon.

Notabag has been nominated for a German design award and ranked as Frankfurt’s Top 10 startups in 2015. They recently collaborated with Swedish bike brand Bookman to make a reflective Notabag especially for cyclists. We think you’ll love it as much as we do!

notabag