Roll-Up is a new bicycle valet parking service which is launching at State of Design.

Instead of locking your bike up to the nearest lamp post, cyclists can get their bike valet parked for free by the fun-fair themed Roll-Up crew. It’s a great initiative as the provision of safe, secure and convenient bike parking will hopefully encourage people to take active and sustainable transport to festivals and events.

Melbourne is an official bike city, after all :–)