Melbourne gets its own Cycle Chic day-of-the-week with its first Cycle Chic Friday!

From 5pm this Friday 23 July, Melbourne’s centre of Danish culture, commerce and cuisine, Denmark House (428 Little Bourke Street), will be hosting a free cycle chic gathering presided by the Danish filmmaker, photographer and urban mobility expert Mikael Colville-Andersen, who’s in town at the invitation of State of Design, Victoria’s annual design festival.

Many of you will know Mikael through the bicycle blogs Cycle Chic and Copenhagenize and at Denmark House he will be discussing how other cities can be inspired by the Copenhagen bicycling experience, by re-establishing the bicycle as an accepted and respected mode of every day transport.

So come to Denmark House on your bicycle, dressed in your finest cycle chic attire, and meet other like-minded folks. Make sure you bring your camera too, as there will be lots of opportunities to get inspired and to submit your images to Denmark House via email, Twitter or Facebook.

Naturally, we’ll be there with our camera and our finest cycling style. We’re also hoping to have a few of our most popular items on display at Denmark House that night, so please come and say hi and ask us any questions about the products that you may have.

Reservations are encouraged for Cycle Chic Friday – phone 03 9600 4477 or email [email protected]