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FairRide – Find a bike and take it home

Here’s a clever social media marketing idea for you…

Virgin Mobile have launched Australia’s largest ever treasure hunt FairRide and they’re giving away 75 bikes each day across Australia (Sydney, Melbourne, Brisbane, Adelaide and Perth).

All you have to do is LIKE the bike you’d like via Facebook then go back on the day to get clues as to its whereabouts.

The campaign kicked off this week with the first set of bikes already found. We’ve LIKED a couple of Papillionaire bikes – hope they’re turning up near us!

Who wouldn’t want a new bike for Christmas?

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