Today we had a ‘why didn’t we think of that?’ moment.

Japanese fashion house Sally Scott styled their 2008-2009 Autumn and Winter collection featuring a red-headed Irish lass and her bike.

So bikes are the new fashion prop, what’s so exciting about that? Well, you can watch every photo in elegant motion, as it’s a video catalogue.

Here are some of our favourite images, though you should definitely visit Sally Scott’s site to watch them come alive.

(Thanks to Curitiba Cycle Chic for the tipoff).