We had our launch party recently at the Eco Fashionista showroom in Fitzroy and of course it was the perfect opportunity to snap some photos of some of our cycle chic guests.

Kate Kendall, in coordinating shades of blue. Here she is working her model poses for the paparazzi, Cheryl from fashion blog Business  Chic and Jina of fashion accessories store owner UrbanJin (coming soon!).

Maria looking very excited with her little box containing a red velvet cupcake from the Cupcake Bakery – a little thank you gift from us. Love the bright red shoes, Maria!

Karen rocking a miniskirt and long boots with a cheerful floral scarf to keep the chill away.

No stopping you say? Not if you’re on a bike. Jenny Jiang who runs Melbourne Op Shop Tours wears a classic casual cycling look of skinny jeans and boots (we looove these soft leather lace ups). Fab tartan body bag too. Wonder if she picked it up from an op shop?